Privacy Policy

Last Updated: September 16, 2026

FractionScents.com (“FractionScents,” “we,” “us,” or “our”) respects your privacy and is committed to being transparent about how we collect, use, disclose, and protect information when you visit FractionScents.com, create an account, purchase a product, communicate with us, participate in our fragrance discovery features, or otherwise interact with our website and services.

This Privacy Policy explains what information we collect, why we collect it, how it may be used or shared, and the choices available to you.

FractionScents currently sells and ships products within the United States.

1. Information We Collect

We collect information in several ways, including information you provide directly to us, information generated when you use our website, and information received from service providers that help us operate our business.

Information You Provide to Us

Depending on how you use FractionScents.com, you may provide information such as your name, email address, telephone number, billing address, shipping address, account login information, order details, order notes, product reviews, photographs submitted with reviews, fragrance requests, customer-service communications, marketing preferences, and other information you choose to provide.

We do not request or intentionally collect government identification numbers, Social Security numbers, health information, biometric information, or similar sensitive personal information through the ordinary operation of FractionScents.com.

2. Customer Accounts

You may create a FractionScents account, but an account is not required to make a purchase.

When you create an account, we may store your name, email address, telephone number, mailing or shipping information, order history, wishlist items, account preferences, and other information associated with your account.

If you choose to save a payment method for future purchases, that feature may be provided through our payment processor. FractionScents does not store your complete credit or debit card number on our own website servers.

Customers may manage certain account information and may have the ability to delete their accounts through the My Account section of FractionScents.com.

You may also contact us at privacy@FractionScents.com if you need assistance with your personal information or account.

3. Orders and Checkout

When you place an order, we collect the information necessary to process and fulfill the transaction. This may include your first and last name, billing address, shipping address, email address, telephone number, products purchased, order amount, order notes, payment status, shipping information, and transaction-related information.

We use this information to process your purchase, provide order confirmations, prepare and ship your order, communicate with you about your purchase, maintain business and accounting records, prevent fraud, resolve disputes, and comply with legal obligations.

4. Payment Processing

FractionScents currently uses PayPal to process payments.

Payment information submitted during checkout may be transmitted directly to PayPal or another payment service provider used by FractionScents. These providers may collect information necessary to authorize and process your payment, prevent fraud, provide saved-payment functionality, and comply with financial and legal requirements.

FractionScents does not store your complete credit or debit card number on its own servers.

Your interaction with a payment provider may also be governed by that provider’s own privacy policy and terms.

5. Shipping and Order Fulfillment

FractionScents packages and fulfills its own fragrance orders.

To deliver your purchase, we may provide necessary order information to shipping carriers and shipping technology providers. These may include carriers such as the United States Postal Service (USPS), UPS, and FedEx, as well as shipping-management services used to create shipping labels, manage shipments, provide tracking information, or coordinate delivery.

The information provided may include your name, shipping address, email address, telephone number, order number, package information, and other information reasonably necessary to deliver your order.

We may use services such as ShipStation or another shipping-management provider as our shipping systems develop.

6. Fragrance Discovery Features

FractionScents offers fragrance-discovery tools designed to help visitors find scents based on preferences, occasions, scent styles, projection preferences, and other fragrance-related categories.

These tools may allow you to browse recommendations based on options such as fragrance mood, occasion, scent family, or how noticeable you want a fragrance to be.

You are not required to create an account or provide your name, email address, or telephone number simply to browse these fragrance-discovery options.

We may also personalize parts of the website based on your interaction with FractionScents.com, including showing recently viewed products and allowing registered customers or visitors to save products to a wishlist or favorites feature.

7. Wishlists and Recently Viewed Products

FractionScents may provide features that allow you to save fragrances to a wishlist or view products you recently visited.

These features may rely on your customer account, browser cookies, local storage, or similar website technologies.

If you are signed into your FractionScents account, certain saved products or preferences may be associated with that account.

We may use this information to make it easier for you to return to products you previously viewed or showed interest in.

8. Contact Forms and Scent Requests

FractionScents uses website forms to communicate with customers and visitors.

Our general Contact Us form may collect your name, email address, message subject, and the information you include in your message.

Our Request a Scent feature may collect your email address, the name of the fragrance you would like us to consider, and a URL or other information identifying the fragrance.

We use this information to respond to inquiries, provide customer service, evaluate requested fragrances, improve our product selection, and operate our business.

Form submissions may be transmitted to us by email and may temporarily be stored by our website or related systems as necessary to review and respond to the request.

9. Product Reviews and Photos

Customers may be able to leave reviews about products purchased or experienced through FractionScents.

Reviews may display a customer’s name, username, or other public-facing identifier together with the review.

Customers may also be able to submit photographs with a review.

Information you intentionally submit as part of a public review may be visible to other visitors to FractionScents.com. You should not include information in a public review that you do not want others to see.

We may moderate reviews to prevent spam, abuse, fraudulent content, unlawful content, or other material that violates our website policies.

10. Information Collected Automatically

When you visit FractionScents.com, certain information may be collected automatically by our website, servers, analytics providers, advertising providers, security systems, or other technologies.

This information may include your IP address, browser type, device type, operating system, pages visited, products viewed, referring website, approximate geographic information derived from your IP address, date and time of access, advertising identifiers, cookie identifiers, interaction with advertisements, and other website usage information.

We use this information to operate and secure our website, understand how visitors use FractionScents.com, improve website performance, measure advertising effectiveness, prevent fraud, troubleshoot technical issues, and provide relevant advertising.

11. Cookies and Similar Technologies

FractionScents.com uses cookies and similar technologies.

Cookies are small files or identifiers stored on or associated with your browser or device. They can help a website remember information about your visit.

Some cookies are necessary for the website to function. For example, WooCommerce and related systems may use cookies or similar technologies to maintain your shopping cart, remember session information, keep you signed into your account, support checkout, and provide other essential website functions.

Other cookies and similar technologies may be used for analytics, advertising, measurement, personalization, and retargeting.

Depending on your browser and applicable law, you may be able to block, delete, or limit cookies through your browser settings or through privacy controls provided on our website. Blocking certain essential cookies may prevent some features of FractionScents.com from working correctly.

12. Analytics

FractionScents uses analytics technologies to understand how visitors use our website.

These technologies may include Google Analytics and Google Tag Manager.

Analytics services may collect information such as pages viewed, actions taken, approximate location, device and browser information, referring pages, IP-related information, and other interaction data.

We use analytics information to understand website traffic, improve usability, identify popular products and content, diagnose technical issues, and make business and marketing decisions.

13. Advertising, Pixels, and Retargeting

FractionScents uses online advertising and measurement technologies.

These may include Google Ads, Meta technologies associated with Facebook and Instagram, TikTok advertising technologies, and related pixels, tags, cookies, and conversion-measurement tools.

These technologies may collect or receive information concerning your interaction with FractionScents.com, including visits to particular pages, products viewed, purchases or other conversions, browser and device information, cookie or advertising identifiers, and IP-related information.

We may use this information to measure advertising effectiveness, understand whether an advertisement resulted in a purchase or other action, create advertising audiences, show advertisements to people who have previously interacted with FractionScents, and improve our advertising campaigns.

This may include retargeting or interest-based advertising.

14. Customer Lists and Advertising Audiences

FractionScents may use customer information, such as email addresses or telephone numbers, to create advertising audiences through platforms such as Meta, Google, TikTok, or other advertising providers we use.

For example, we may upload a customer list to an advertising platform so the platform can attempt to match the information with its existing users. Depending on the platform and campaign, this may be used to advertise to existing customers, exclude existing customers from certain advertisements, measure advertising effectiveness, or create similar or lookalike audiences.

Advertising platforms may process uploaded information according to their own terms, privacy policies, and data-protection practices.

FractionScents does not sell customer lists to advertising platforms for money.

However, certain privacy laws may use terms such as “share,” “targeted advertising,” or “cross-context behavioral advertising” to describe some advertising activities even when no money is exchanged.

Where applicable law gives you a right to opt out of these activities, you may exercise that right by contacting privacy@FractionScents.com or by using any privacy controls we make available on FractionScents.com.

15. Email Marketing

Customers may choose to receive promotional emails from FractionScents.

We may use an email-marketing provider, including services provided through Mad Mimi or GoDaddy, to manage mailing lists and send promotional communications.

Marketing messages may include new fragrance announcements, product recommendations, special offers, promotions, website updates, and other FractionScents news.

You may unsubscribe from promotional email communications by using the unsubscribe link included in marketing emails or by contacting us.

Unsubscribing from marketing does not prevent us from sending non-promotional communications that are necessary to manage a purchase or your relationship with FractionScents, such as order confirmations, shipping updates, security notices, or customer-service responses.

16. SMS and Text Message Marketing

If you voluntarily provide your telephone number and consent to receive marketing text messages, FractionScents may use your number to send promotional or informational SMS communications.

FractionScents may use a third-party SMS provider, including ExpressText, to facilitate text-message communications.

Your consent to marketing text messages is not required to make a purchase unless otherwise clearly stated for a specific service.

You may opt out of marketing text messages using the opt-out instructions contained in those messages or by contacting FractionScents.

Message and data rates may apply depending on your wireless provider and service plan.

17. Affiliate Program and Affiliate Tracking

FractionScents may operate an affiliate program through which approved affiliates can earn commissions for referring visitors or customers to FractionScents.com.

Our affiliate system may use cookies, referral identifiers, tracking links, transaction information, or similar technologies to determine whether a visitor or sale originated from an affiliate.

This information may be used to attribute sales, calculate commissions, prevent affiliate fraud, analyze affiliate performance, and administer our affiliate program.

Affiliate tracking does not give affiliates access to your complete payment card information.

18. Social Media and Embedded Content

FractionScents maintains profiles on social-media platforms such as Instagram, Facebook, TikTok, X, YouTube, and other services.

Our website may contain links to these platforms and may also display embedded videos, posts, images, feeds, or other third-party content.

When you interact with embedded content or social-media features, the applicable third-party platform may collect information about your device, browser, website activity, account, or interactions according to its own privacy practices.

Your use of third-party social-media platforms is governed by the policies of those platforms.

19. How We Use Personal Information

We use personal information for legitimate business purposes associated with operating FractionScents.com.

These purposes include processing orders and payments; shipping purchases; creating and managing customer accounts; providing customer service; responding to messages and scent requests; maintaining wishlists and recently viewed products; providing fragrance recommendations; communicating about purchases; sending marketing communications where permitted; providing SMS communications where consent has been provided; measuring and improving our website; analyzing traffic and customer interests; measuring advertising performance; conducting retargeting and audience-based advertising; administering our affiliate program; detecting and preventing fraud; maintaining website security; keeping accounting and business records; enforcing our policies; handling legal claims or disputes; and complying with applicable law.

We may also use information for other purposes that are compatible with the reason it was collected or when you have given us permission to do so.

20. How We Disclose Personal Information

FractionScents does not sell customer mailing lists or personal information to unrelated companies in exchange for money.

We may disclose information when reasonably necessary to companies that help us operate our business. These may include payment processors, shipping carriers, shipping software providers, website hosting providers, WooCommerce and WordPress-related service providers, analytics providers, advertising networks and platforms, email-marketing providers, SMS providers, accountants and professional advisers, security and fraud-prevention providers, and other technology providers that support FractionScents.

We may also disclose information when required by law or when reasonably necessary to protect FractionScents, our customers, our property, our legal rights, or the safety and security of our website.

21. Legal Requirements and Protection of Rights

We may preserve, use, or disclose information when we reasonably believe doing so is necessary to comply with applicable law, regulations, legal processes, subpoenas, court orders, governmental requests, or law-enforcement requirements.

We may also use or disclose information when reasonably necessary to investigate fraud, enforce our agreements and website policies, protect our rights or property, address security concerns, resolve disputes, defend legal claims, or protect customers and others.

22. Business Transfers

If FractionScents is involved in a merger, acquisition, financing, restructuring, sale of assets, business transfer, bankruptcy proceeding, or similar transaction, information associated with the business may be disclosed or transferred as part of that transaction.

Any successor organization would be expected to handle personal information in accordance with applicable privacy requirements.

23. How Long We Keep Information

We retain personal information for as long as reasonably necessary for the purposes for which it was collected and for legitimate business, tax, accounting, fraud-prevention, security, dispute-resolution, and legal purposes.

Order and transaction records may be retained for an extended period when necessary for accounting, tax records, business records, legal obligations, fraud prevention, or dispute resolution.

Customer accounts may remain active until the customer deletes the account, asks us to delete it, or FractionScents determines that the account should be removed in accordance with applicable law and our business practices.

Contact-form and scent-request information may be deleted after the inquiry has been reviewed, resolved, or is no longer reasonably needed.

Marketing information may be retained as necessary to manage subscriptions and opt-out requests. For example, we may retain limited information indicating that an email address has unsubscribed so that we can honor that request in the future.

Different categories of information may be retained for different periods.

24. Data Security

FractionScents uses reasonable administrative, technical, and organizational safeguards intended to protect personal information and maintain the security of our website.

These safeguards may include website and server security measures, firewall protections, access controls, payment-processing security provided by our payment processor, fraud detection, and other security measures appropriate to our operations.

No website, database, payment network, internet transmission, or storage system can be guaranteed to be completely secure. For that reason, we cannot guarantee absolute security of information transmitted to or stored by FractionScents or our service providers.

25. Your Privacy Choices and Rights

Depending on where you live and the laws that apply to FractionScents, you may have certain rights concerning your personal information.

These rights may include the ability to request access to personal information we maintain about you, request correction of inaccurate information, request deletion of certain personal information, obtain a copy of certain information, withdraw or change marketing preferences, and opt out of certain targeted-advertising or data-sharing activities where applicable.

Some rights are subject to exceptions. For example, FractionScents may need to retain certain information to complete a transaction, maintain tax or accounting records, prevent fraud, establish or defend legal claims, comply with law, or maintain records of a privacy request.

Registered customers may also be able to review, update, or delete certain account information directly through the My Account area of FractionScents.com.

To submit a privacy request, email:

privacy@FractionScents.com

We may need to verify your identity before completing certain privacy requests.

FractionScents will not discriminate against you for exercising a privacy right provided by applicable law.

26. Targeted Advertising Choices

FractionScents uses advertising technologies that may be considered targeted advertising or similar activities under certain state privacy laws.

If applicable law gives you the right to opt out of processing for targeted advertising, you may contact us at:

privacy@FractionScents.com

We may also provide additional website-based privacy controls as our privacy and cookie-management systems develop.

27. Email and SMS Choices

You can stop receiving promotional emails by selecting the unsubscribe link in an email or contacting us.

You can stop receiving promotional text messages by following the opt-out instructions contained in the message.

Please understand that opting out of promotional communications will not prevent FractionScents from sending necessary transactional or service-related communications, such as order confirmations, shipping notifications, account notices, or responses to customer-service requests.

28. Children’s Privacy

FractionScents.com is a general-audience fragrance shopping website and is not directed specifically to children under 13.

We do not knowingly collect personal information online from children under 13 without authorization required by applicable law.

If we learn that we have collected personal information from a child under 13 in circumstances where parental consent was required, we will take reasonable steps to delete that information.

If you are a parent or legal guardian and believe that a child under 13 has provided personal information to FractionScents, please contact us at privacy@FractionScents.com.

29. Third-Party Websites and Services

FractionScents.com may contain links to websites, social-media platforms, payment providers, or other services operated by third parties.

We do not control the privacy, security, content, or data practices of independent third-party websites or services.

We encourage you to review the privacy policies of third parties before providing personal information to them.

30. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our website, business practices, technology, service providers, advertising practices, or legal requirements.

When we update this Privacy Policy, we will change the “Last Updated” date at the top of this page.

If required by applicable law, we may also provide additional notice of material changes.

Your continued use of FractionScents.com following an update is subject to the Privacy Policy then in effect, to the extent permitted by law.

31. Contact FractionScents

If you have questions about this Privacy Policy, would like to make a privacy request, or would like additional information about how FractionScents handles personal information, contact us at:

FractionScents.com
Email: privacy@FractionScents.com
Mailing Address: [INSERT FRACTIONSCENTS P.O. BOX, CITY, STATE, ZIP CODE]

For privacy requests, please include enough information for us to understand and respond to your request. We may ask for additional information when reasonably necessary to verify your identity and protect your account information.